Content is the master turner, and it helps in making your business powerful and expressive. Good quality content along with appealing visual expression is useful to build your audience. There is massive increase seen in your sales graph as the result of appealing expression.
Whether it is English or German or Polish or Hindi or any other language in the world, the eloquence and depth in content should appear conspicuously to the reader. Besides, this eloquence and depth should be judgmental and show the experience of writer that he or she holds on particular subject. There should be clear definition of subject. Nobody wants to see you AS LITERATURE STALWART. What the concerned internet readers want is knowledge, presented effectively with logical standing.
“IF YOU DO NOT HAVE THE UNDERSTANDING ON THE SUBJECT, OR IF YOU LACK THE RESILIENCE AND GIFT, OR IF YOU ARE IGNORANT OF THE DEVELOPMENTS HAPPENING IN YOUR INDUSTRY, YOU DO NOT NEED TO WRITE THE TEXT OR DESIGN THE CONTENT.”
“YOU DO NOT HAVE ANY REASON TO SHOW YOUR WRITING TALENT, WHEN YOU DON’T HAVE IT. WRITING ON THE SUBJECT BECAUSE YOU ARE WELL STUDIED ON IT IS NO PARAMETER. THERE IS NO THUMB RULE. “
INTERNET is the dynamic platform where people have freedom to express anything. Businesses, whether they are big or small or startups, can go to the extent of describing their strategies, or discussing their products. CEOs, CFOs etc., continue to discuss ideas and business modalities, and it is not surprising to guess that majority of content comes in the form of Images and the Text. The reality is that most of the times you come across not an expressive content, but mere volley of statements. Who is going to corroborate those statements?
Expression made through the language (whether he/she is the native user of the language or has acquired the language) is far more technical job than traditional engineering. Expressing through the language requires use of multiple faculties. Whether anyone is a professional and experienced writer, or the subject matter expert who has purposely made a point to express the subject in the language of his/her choice; the robustness of expression with respect to the subject continues to matter.
Subject Matter Expert or Experienced Writer is not doing the job well if he/she is not expressing subject in detail and in an easily comprehensive way. On Internet, where billion of words are published each day, only a few thousands attract the imagination and consent of the reader, rest are just the words, and these are bound to go into trash bin.
NO MATTER HOW EDUCATED YOU SEEM TO APPEAR… NO MATTER HOW GOOD DEGREES YOU HOLD UNDER YOUR GARB… NO MATTER HOW SUCCESSFUL YOU TRY TO SHOW YOURSELF THROUGH THE MEDIA OR OTHER MEANS… YOUR EXPRESSION FAILS YOU SILENTLY.
The quality of content is judged by audience and impressive comments or reviews get on it. If you show laxity in the content, it is going to appear in your expressions and a huge anarchy is created.
The idea out here is that you should not be writing the text or presenting the content just for the heck of it. The whole idea is to keep it DIGITALLY ATTRACTIVE and appealing to faculties of general masses, who are not as educated or learned as YOU MIGHT SEEM, while writing.